Arctic Monkeys

The Arctic Monkeys emerged from Sheffield in 2002, and from their beginnings, their sound was distinguished by raw energy and a direct connection with the audience. What made them noticed from the start was their way of reaching people: instead of following traditional channels, they relied on dissemination through the internet and demos that circulated among fans. This strategy, almost pioneering at the time, generated a great buzz and highlighted the power of the network to promote new bands. This approach marked a before and after in the way music could be promoted.

Their first work, the album Whatever People Say I Am, That's What I'm Not, released in 2006, caused an immediate impact. Not only did it become the fastest-selling debut in its first week in the UK, outselling many other Top 20 albums combined, but it also won the award for Best British Album at the 2007 Brit Awards. This record, which captured the essence of their initial sound, has been recognized as one of the most significant debuts. It was followed by Favourite Worst Nightmare in 2007, which also reached number one on the charts and was described as a "very, very fast and very, very loud" work, demonstrating an evolution in their proposal.