🇦🇷 AR · Argentina · Chapter 10 of 10
Trap and Reggaeton: The Global Generation (2015–today)
In January 2023, a song produced in a studio in Ramos Mejía — a district in Greater Buenos Aires where no one would have looked for the center of global music — became number one on Spotify's Global Top 50 simultaneously in dozens of countries. It was sung by Shakira. It was produced by a twenty-four-year-old named **Gonzalo Julián Conde**, known worldwide as **Bizarrap**.
It was not an accident. It was the culmination of a decade in which Argentina had quietly built the most creative and exportable urban music scene in the Spanish-speaking world — surpassing Puerto Rican reggaeton in sound innovation, Colombian music in global reach, and all the rest in growth speed.
Argentine Trap: The Origin
The history of Argentine trap begins before Bizarrap, before Duki, before anyone called it a scene. It starts in the squares of Buenos Aires neighborhoods where young people who had grown up listening to American hip-hop and Puerto Rican reggaeton began to make their own versions in Spanish and upload them to YouTube and SoundCloud without a label, without a manager, with nothing more than a microphone and an internet connection.
DukiMauro Ezequiel Lombardo — is the artist who most clearly embodies that generation: born in Buenos Aires in 1996, he started rapping in freestyle competitions in the square and became the greatest exponent of Argentine trap before turning twenty-five.
Bizarrap: The Producer Who Changed the Rules
Gonzalo Julián CondeBizarrap — was born in Ramos Mejía, Buenos Aires, on August 29, 1998. His musical interest began at the age of 14 with solfeggio and piano lessons. It was with the remix of "No vendo trap" by Duki that his real starting point occurred.
What Bizarrap invented with the BZRP Music Sessions was to execute it perfectly: a producer with a recognizable visual identity, beats that are both accessible and sophisticated, guest artists who arrive with the urgency of knowing they have four minutes to show their best.
The format worked with Argentine artists, then Latin Americans, then globally. Shakira and Bizarrap obtained four Guinness World Records for their "Bzrp Music Sessions #53" — the diss track against Gerard Piqué that became the biggest musical media event of the year.
In April 2023, Bizarrap held his first shows in Argentina: three days at the Hipódromo de Palermo for more than 20,000 people per edition in sold-out events. The surprise guest was Duki — the producer and the artist who had launched each other into the world sharing the same stage in Buenos Aires.
Paulo Londra: The First to Cross the Atlantic
Paulo Ezequiel Londra — born in Córdoba in 1998 — was the first Argentine trap artist to have a massive impact on the Spanish market. Before turning twenty, he already had collaborations with Ed Sheeran, and his song "Tumbado en la Rama" — — had surpassed 300 million streams.
A legal conflict with his record label kept him from releasing new music for almost three years at the peak of his career. When he returned in 2022 — with the BZRP Music Sessions Vol. 23 as a relaunch platform — he proved that time hadn't dimmed what made him special.
María Becerra: The Queen of Urban Pop
María Becerra — born in Quilmes, Buenos Aires, in 2000 — is the most important female figure in the new Argentine music scene. She started by uploading covers to YouTube as a teenager and built a career in just a few years that made her the most listened-to Argentine artist on Spotify globally.
What distinguishes Becerra is the breadth of her range: she can do reggaeton, R&B, pop, trap, bachata — all with the same conviction and vocal quality. "Automático"Listen — was the hit that established her internationally: Argentine urban pop in its most impeccable version.
L-Gante: The Cumbia 420
Elian Ángel ValenzuelaL-Gante — was born in General Rodríguez, Buenos Aires province, in 2000. He represents the most unexpected and genuine fusion of new Argentine music: the cumbia 420 — his creation — which mixes the cumbia villera of the nineties with contemporary American trap, auto-tune, and the slang of the neighborhoods of Greater Buenos Aires.
"The Last Romantic" — — is his most emblematic song: L-Gante being the artist that no one predicted and yet was exactly what Argentine music needed.
Emilia: The New Global Voice
Emilia Mernes — born in Nogoyá, Entre Ríos, in 1996 — is the latest name to become a global phenomenon from Argentina. Her collaboration with Bizarrap and her song "No me hables más" — — established her as one of the most important voices in current Latin American urban pop.
The Phenomenon: Why Argentina
Argentina, Tiago PZK, Bizarrap, Nicki Nicole, Paulo Londra, Emilia Mernes, Lali Espósito, Duki, Nathy Peluso: artists who in the span of a few years brought Argentine music to the center of global pop, dethroning the Puerto Rican heat that had dominated for two decades.
The reasons are multiple: the tradition of public music education without equivalent on the continent, the diversity of accumulated influences (rock, folklore, tango, cumbia), the economic crisis that forces independence from day one, and internet access that leveled the production conditions between a studio in Ramos Mejía and one in Los Angeles.
Editorial note: Bizarrap recorded his first BZRP Music Sessions in his bedroom. Today he records in a studio in Ramos Mejía that hosts Shakira, Rauw Alejandro, Peso Pluma. That leap — from the bedroom to four Guinness World Records — happened in less than five years. It's the most Argentine story possible: talent that doesn't wait for ideal conditions because in Argentina conditions are never ideal, that builds with what it has, that reaches the world because the world had nothing like it. The generation of Bizarrap, Duki, María Becerra, and Nicki Nicole is not the continuation of national rock. It's something completely new. But it has the same attitude as Litto Nebbia and Tanguito when they composed "La Balsa" in the bathroom of a bar at dawn in 1966: the conviction that what they have to say matters, even though no one has given them permission yet to say it.
10 · 1 en DoReSol
Top 10 of Argentine Trap and Reggaeton
Shakira: BZRP Music Sessions #53
Bizarrap · 2023
Four Guinness records. Number one globally for weeks. The producer from Ramos Mejía becoming the most sought-after name in the global music industry.
Automático
María Becerra · 2022
The most listened to Argentine artist globally in her most perfect song. The urban pop of Greater Buenos Aires with world-class production.
Duki: BZRP Music Sessions #50
Bizarrap ft. Duki · 2022
The most anticipated session of Argentine trap. The producer and the artist who launched each other to the world reunited at the peak of their careers.
Quevedo: BZRP Music Sessions #52
Bizarrap · 2022
Bizarrap's European summer. Argentina reaching Spain in the reverse direction as always.
Before
Duki · 2021
Argentinian trap in its most melodic and emotional version. Duki showing that the genre can contain vulnerability.
Don't Talk to Me Anymore
Emilia · 2023
Urban pop from the Argentine interior reaching the world. Proof that the phenomenon is not just from Buenos Aires.
Lying on the Branch
Paulo Londra · 2018
The first Argentinian trap artist to cross the Atlantic massively before turning twenty.
The Last Romantic
L-Gante · 2020
Cumbia 420 in its purest form. The artist that no one predicted and was exactly what Argentine music needed.
Recuerdos (album)
Nicki Nicole · 2020
The debut that put Rosario on the global trap map. Argentine melancholy processed through trap.
Givenchy
Duki ft. Bizarrap · 2023
The live reunion at the Hipódromo de Palermo. The producer and the artist who started together closing the circle in front of twenty thousand people.
1 canción · en DoReSol
Practice these songs on Doresol
End of the Argentine Series
| Cap. | Topic | Status |
|---|---|---|
| 1 | The Roots — pre-Columbian, gaucho, candombe | ✅ |
| 2 | The Tango — Old Guard, Gardel, golden age | ✅ |
| 3 | Modern Tango — Piazzolla, the revolution | ✅ |
| 4 | Folklore — Atahualpa Yupanqui, Mercedes Sosa | ✅ |
| 5 | Foundational Rock — Almendra, Manal, Los Gatos | ✅ |
| 6 | 80s Rock — Charly García, Soda Stereo, dictatorship | ✅ |
| 7 | 90s Rock — Fito Páez, Los Redondos, Calamaro | ✅ |
| 8 | Cumbia and Cuarteto — La Mona, Rodrigo, cumbia villera | ✅ |
| 9 | Pop and Indie — Miranda!, Juana Molina, Nathy Peluso | ✅ |
| 10 | Trap and Reggaeton — Bizarrap, Duki, María Becerra | ✅ |
Complete Argentine series. 10 out of 10 chapters.
End of Series · Argentina
With this chapter we close the 10-part series on Argentina. Thanks for reading.
The full series
Argentina
Tango, rock nacional and folklore — the sound of a country telling its own story.
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CAP 01
🇦🇷 Ch 01
The Roots: The Three Worlds That Made a Music (centuries XV–XIX)
Argentina is the eighth largest country in the world: 2.780.400 square kilometers that stretch from the subtropical rainforest in the north to the Patagonian channels in the south,
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CAP 02
🇦🇷 Ch 02
Tango: The Music that Buenos Aires Gave to the World (1880–1955)
Tango was not born in the elegant salons of Buenos Aires nor in the downtown theaters. It was born in the outskirts — the peripheral neighborhoods where newly arrived European immi
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CAP 03
🇦🇷 Ch 03
The Modern Tango: Piazzolla and the Revolution that No One Forgave (1955–1992)
There are artists who do well what already exists. And there are artists who destroy what exists to build something new on the ruins. **Astor Piazzolla** belongs to the second cate
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CAP 04
🇦🇷 Ch 04
Folklore: The Voice of Deep Argentina (1930–1990)
The tango was Buenos Aires: the port, the tenement, the outskirts, the city that looked towards Europe with nostalgia. The folklore was everything else: the Andean northwest with i
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CAP 05
🇦🇷 Ch 05
The Foundational National Rock: La Balsa, El Flaco, and the Blues of Bajo Belgrano (1966–1973)
In the mid-sixties, the rock that played in Argentina was rock in English: bands that copied the Beatles, the Rolling Stones, the Animals, with the same attitude with which Latin A
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🇦🇷 Ch 06
The National Rock of the 80s: The Music that Survived the Dictatorship (1976–1989)
On March 24, 1976, a coup d'état installed the most brutal dictatorship in Argentina's history: the **National Reorganization Process**, which for seven years disappeared thirty th
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🇦🇷 Ch 07
The National Rock of the 90s: The Decade that Multiplied Everything (1990–2001)
The nineties were for Argentine rock what the sixties were for English rock: the moment when everything multiplied at the same time. The artists who had built their careers in the
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🇦🇷 Ch 08
Cumbia and Cuarteto: Tunga-Tunga and the Villas (1940–today)
For decades, cumbia and cuarteto were the music that Buenos Aires ignored. They played in neighborhood clubs, in shantytowns, in the warehouses on the outskirts where people danced
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🇦🇷 Ch 09
Pop and Indie: The Screen and Heart Generation (2001–2020)
On December 20, 2001, Argentina fell. The banking system collapsed, the middle class lost their savings, five presidents resigned in two weeks, and people took to the streets to ba
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🇦🇷 Ch 10
Trap and Reggaeton: The Global Generation (2015–today)
In January 2023, a song produced in a studio in Ramos Mejía — a district in Greater Buenos Aires where no one would have looked for the center of global music — became number one o
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