This Time I’m in It for Love

The song *This Time I’m in It for Love*, by the group Player, became a notable hit in the United States, reaching tenth place on the charts. Unlike its American resonance, its impact in the United Kingdom was much smaller. This musical piece, with a duration of 4 minutes and 20 seconds, was written by Larry Keith and Steve Pippin, and was released as the group's second single. The production was handled by Beckett and Crowley. The song is part of the band's self-titled debut album, Player, released in 1977 by RSO Records.

The album Player, released on September 1, 1977, was the starting point for the rock band originating from Los Angeles, California. Among the standout songs on this work is the single *Baby Come Back*, which did reach first place in the United States. *This Time I’m in It for Love* followed in popularity, consolidating the group's presence in the American market. After the release of Danger Zone in 1978, an album that did not have the expected worldwide impact, Crowley eventually left the band, a fact that has been pointed to as one of the reasons for the group's subsequent decline.