No me importa

The title says it all: No me importa is a cry of rebellion wrapped in distortion. The song bursts in with a guitar riff that cuts like a knife over a rhythm oscillating between pop punk and the grittiest rock, the sound Lali has been chasing for years. It’s not just another track in her discography: it’s confirmation that, when she wants, she can dismantle any formula and craft something that sounds like a challenge. The lyrics, direct and unfiltered, work like a manifesto where every word weighs more than the rest of the album. And that “no me importa” she repeats like a mantra isn’t a coincidence: it was born from a meme, a leaked video on her birthday, and ended up being the song’s name.

The artist embraced it without hesitation, as if she knew that phrase summed up better than any promo what was coming. The recording of No me importa wasn’t a common process. Lali wrote it alongside Martín D'Agosto, Mauro De Tommaso, and BB Asul, but the real workshop work happened in Buenos Aires, where De Tommaso and Don Barreto — who also played guitars, bass, and keyboards — gave it that raw edge that sets it apart. The track leaked early when a snippet from her 33rd birthday celebration went viral, and she used it to announce the release with a street campaign: a drive through the city with a megaphone in hand and a T-shirt that already hinted at the message (“Never was what they wanted from me”).

The single dropped on November 26, 2024, but the album it appears on — No vayas a atender cuando el demonio llama — arrived months later, in April 2025, as a puzzle where rock, pop rock, and even touches of electropop blend without asking permission. Exact duration: two minutes and thirty-three seconds of pure energy, mastered by Dave Kutch and mixed by Lewis Pickett. What started as internet gossip ended up being one of those songs that need no explanation.