Several songs emerged from this work that resonated strongly. The track "Red Red Wine" became a global hit, reaching number one in the UK and, after some time, also in the United States in 1988. But it wasn't the only one: "Please Don't Make Me Cry", "Many Rivers to Cross", and "Cherry Oh Baby" also ranked among the top twenty most listened to in the UK. The curious thing about "Red Red Wine" is that, although they knew it as a reggae piece, its origin was in the songwriting of Neil Diamond. The album, which included an additional verse by Astro, reached number one in the UK, New Zealand, and the Netherlands, and entered the top five in Canada, although its initial impact in the United States was more moderate.
To accompany the release, a 30-minute film, also called Labour of Love, was created and premiered on VHS in 1984. Directed by Bernard Rose and co-written by him with Brian Travers, the short film presented a fictional story of the band members' lives, their relationships, and their jobs at a scrapyard. The plot revolved around the rivalry between two brothers to win over the same girl, played by Mickey Virtue's then-girlfriend. The film's soundtrack included the album's songs, and the music videos for "Red Red Wine", "Please Don't Make Me Cry", and "Cherry Oh Baby" were extracted from it. This cover project set a precedent, as UB40 would continue to explore this format in subsequent albums.