Despite doubts from their record label, EMI, about whether this stylistic shift would alienate their young audience, the album Blur and its lead single, Beetlebum, topped the UK charts and achieved platinum certification. The unexpected popularity of Song 2 was key to Blur becoming their most successful work in the United States, a market where Britpop had not resonated as strongly. This album marked the end of an era with producer Stephen Street, who had worked with the band up to this point before returning for The Magic Whip in 2015.
The lead-up to the release of Blur was marked by strained relationships among band members. A 1996 interview with Q magazine, conducted by Adrian Deevoy, suggested they were on the verge of breaking up. Coxon, in particular, felt resentment toward his bandmates, while bassist Alex James summed up the general sentiment: "After being the People’s Hero, Damon became the People’s Idiot for a short time... basically, he was a loser, and very publicly." In a rejection of the previous Britpop aesthetic, Coxon immersed himself in the sound of American alternative rock, seeking a renewal he felt was missing in English music at the time. The album is also notable as the first where Graham Coxon not only wrote the lyrics for a song but also took lead vocals on You’re So Great.