El tiempo es dinero

When you dive into *Time is Money*, the song that opens the first album by Soda Stereo, you encounter a very particular energy. It's a track that marks a starting point, with a playful air and lyrics that move away from the conventional, something that aligned with a more lighthearted musical trend that was emerging in Argentina in the early '80s. Along with bands like Los Twist, Viuda e Hijas de Roque Enroll, Virus, and Suéter, Soda Stereo explored that vein. This first album, in general, has a sound and atmosphere that are quite distinct from what would come later in the band's career.

Recorded and released in 1984, this debut album was produced by Federico Moura, the lead singer of Virus. The trio that brought Soda Stereo to life was formed by Gustavo Cerati on vocals and guitar, Héctor "Zeta" Bosio on bass and backing vocals, and Charly Alberti on drums. The band's initial sound drew from new wave influences, with groups like Virus, The Police, and Elvis Costello, as well as post-punk bands like Television. With a duration of 2:58, *Time is Money* is a sample of that initial stage, before the band evolved towards heavier sounds and explored alternative rock.