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Brand New Day 1999
Album · by Sting ↗ View artist

Brand New Day

When Sting embarked on the creation of Brand New Day, his sixth solo album released in 1999, he sought a sound that resonated with global influences. The recording spanned from June 1998 to June 1999, covering studios in Italy, France, and the United States. Unlike previous works, where Hugh Padgham was usually in charge, this time Sting opted to co-produce with Kipper, who contributed interesting sonic textures, including elements of Spectrasonics. The result was an album that blended pop rock with touches of world music, achieving a significant impact.

Year
1999
Songs
10
Duration
48 min 54 seg
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About the album

Brand New Day, according to DoReSol

The album gained special momentum with the release of "Desert Rose", a track that became a benchmark. The collaboration with Algerian Raï singer Cheb Mami gave the song a unique identity and projected it internationally. Another standout track is "Brand New Day", the album's title track, which featured Stevie Wonder on harmonica. The music video for the latter was presented as a parody of cleaning product commercials, advertising a fictitious brand called "Day Ultra". The album had a very positive reception, reaching ninth place on the Billboard 200 and selling over three million copies in the United States.

Brand New Day was recognized with a Grammy Award for Best Pop Vocal Album, and Sting also received a Grammy Award for Best Male Pop Vocal Performance for the title track. In 2024, an expanded edition was released to commemorate the 25th anniversary, which included remixes, live versions, and additional material such as a full version of "The End of the Game".