PRC

The story behind

Peso Pluma and Natanael Cano crafted a corridos tumbados hit that doesn't go unnoticed: PRC tells the story of a guy who lives off moving polvo, ruedas and cristal —three words that in their world mean cocaine, pills and methamphetamine—. The lyrics don't just detail the merchandise; they paint the daily life of someone who mixes risk with luxury: cars, jewelry and that feeling that easy money is priceless. There's no turning back in the story, only the certainty that the character enjoys every step, even if the path is full of shadows.The song hit platforms on January 24, 2023, under the label of Prajin Records and Rancho Humilde, produced by Jesús Roberto Laija García and Iván Leal Reyes. In less than a month, it was already gaining traction: in the United States, it climbed to position 35 on the Billboard Hot 100, while in Mexico it was just two spots away from the top of the Mexico Songs chart. The video, directed by Barush and produced by George Prajin, premiered the next day and within weeks was already among the most viewed on YouTube in the country. By October, it had surpassed 174 million views, and it wasn't uncommon to see it playing on screens during the Peso Pluma Doble P Tour, where Peso Pluma performed it solo or with Cano as a guest on some dates. They even brought it to the stage of the Coachella Valley Music and Arts Festival in April of that year, when Peso Pluma shared the stage with Becky G and her hit Chanel.