Within Viva la vida, some songs stand out for their resonance. Solamente amigos, for example, became a widely listened-to track, showcasing Ortega's ability to connect with the audience through catchy melodies and lyrics that appeal to universal feelings. Another relevant single is Cerraré mi corazón, which, like Viva la vida, the title track of the album, explores emotions in a direct and emotional way. The production of this album is framed within a career that already boasted over 28 million records sold, consolidating Palito Ortega as a central figure in Latin American music.
The career of Ramón Bautista Ortega, popularly known as Palito Ortega, is a testament to his lasting impact. From his beginnings in the 1960s, his influence extended across multiple artistic facets and also into public life, having served as governor of Tucumán and national senator. His musical legacy, which includes hits like "La felicidad" and "Despeinada," is enriched by works such as Viva la vida, an album that, although its specific recording process is not detailed, is part of a discography that positions him as one of the most influential artists of the 20th century in Latin America.