Ozuna

Ozuna sounds like reggaeton with a pop twist that never stays still. His high-pitched voice, almost like a whistle over the beats, is his trademark: a melodic thread that weaves into urban rhythms without losing clarity. It’s not just the tone that defines his music, but how that high pitch balances between pop and trap, creating melodies that sound fresh even when repeating classic genre structures. He recorded his first demos in New York, where he lived for three years in Washington Heights, and though the city’s pace overwhelmed him ("nobody can go faster than me," he once said), that time left him obsessed with perfect timing in every phrase.

The breakthrough came in 2016 with "La ocasión", the track he made with DJ Luian, Mambo Kingz, De La Ghetto, Arcángel, and Anuel AA. The song climbed to position 22 on the Billboard Hot Latin Songs chart, but the key was the domino effect: suddenly, his earlier tracks like "Si tu marido no te quiere" and "En la intimidad" also surged in the rankings. It wasn’t just luck; it was confirmation that his style—a blend of reggaeton with pop hooks and straightforward lyrics—resonated with audiences who didn’t always follow the genre. By 2017, he had already racked up nineteen appearances on Billboard, and awards started pouring in: a Latin Billboard Music Awards nomination for New Artist of the Year, recognition that would only multiply.