ATL Jacob

ATL Jacob works from the other side of the beat, where silence and heavy bass blend until the rhythm takes shape. His sound oscillates between melancholic and hypnotic, with layers of textures that seem to come from a dark studio in Atlanta. He's not the type of producer who seeks attention with flashy solos, but rather one who builds atmospheres that let artists breathe. When one of his tracks hits the floor, the weight of the production doesn't compete with the voice; instead, it supports it, as if the beat were the ground and the MC the one walking over it.

The leap into the mainstream scene came in 2022, when his beats started appearing in songs that couldn't be ignored. Working under the Freebandz label, where he first served as an engineer and later as an in-house producer, he developed a recognizable style: basslines that drag like shadows and percussion that hits exactly where the flow needs support. That year, two of his productions climbed to the top. "Wait for U", featuring Future, reached number one on the Billboard Hot 100, while "Super Gremlin" by Kodak Black came close to the podium. It wasn't a coincidence: his beats have that ability to sound fresh on the radio but deep in the subwoofer.